Visual identity

Hello, Good evening!

Thanks you for those who are following my blog and liking my posts. This evening I’ve been working on something very different – my own visual identity. For those who don’t know what it is, visual identity is the business identity such as logo and business cards.

A visual identity is the visual and verbal articulation of a brand or group, including all pertinent design applications, such as letterhead, business cards, and packaging, among many other possible applications. It may also include a tagline (or brandline) and advertising.

When creating your own business card you need to think of the viewer. Since you will be giving it out to people, you need to make sure it’s clear and readable. Us designers love our font size to be very small and clean but, this can sometimes be a problem because people need to be able to read it.

Usually the information that you will find on the business card is:

—> Name

—> Job title

—> Email

—> Website

—> Phone Number

This is part of the different designs i’ve come up with tonight. Originally I designed 2 front designs and 10 back designs. I’ve condensed it down to 5 for the purpose of the photo.